There is virtually no video advertising in the blockchain. Marketing tools are all the same and include prepaid press releases, banner networks, and targeting. Crypto Lullaby is an experiment we made to better understand how viral videos function in the blockchain community.
Idea, lyrics, music, materialization — Maria Galenko Starring and management — Anita Bakaeva Production — Yuri Ishakov Native English — Yonatan Gordan-Teller Acting coach — Boris Dragilev Location — Yasnaya Polyana coworking Hugs and support: Oksana Boulakh, Andrey Breslav, Sergey Dryamov
We designed Crypto Lullaby to show that working in the blockchain industry can be healthier and to remind diehard crypto enthusiasts that sometimes it pays to sleep. We made English and Russian versions of the video.
Surely there could have been more views, but still, we know that the key players in the market watched it. Cointelegraph, one of the top 2 most widely read global crypto media, made their own crypto lullaby soon after our video was published.