Books (Not) for Kids

Keeping it minimal: a complex project on a shoestring budget
Evgeny Tonkonogy — pictures,
Oksana Boulakh and Vladimir Korshunov — sound arrangement,
and many thanks to those people whose names we promised to keep secret.
Samokat Publishing has launched a series of children's bestselling books that must be marked 18+ to be legally sold in Russia according to the Law on Protecting Children from Information Harmful for their Development. Our task was to create an ad campaign and POS materials to explain to booksellers and parents how to sell and read Books (Not) for Kids.
Conversion of the views to the site visitors.
90 000
Views on YouTube и Facebook
Distribution budget